Posts by Anna Pavlovska

Anna Pavlovska

  • Psychology of Design: How Human Behavior Shapes Graphic Communication

    Psychology of Design: How Human Behavior Shapes Graphic Communication

    Understanding the psychology of design is one of the most valuable skills a graphic designer can develop. It allows us to move beyond decoration and create visuals that speak to people in a meaningful way. Design becomes not just something beautiful but something that works. Something that guides, influences, reassures, motivates, or helps someone…

  • What Are Design Assets and Why They Matter in Modern Digital Design

    What Are Design Assets and Why They Matter in Modern Digital Design

    When we talk about design assets, we are referring to all the visual, functional, and strategic elements that together shape a brand’s or product’s visual identity. In the simplest terms, design assets are the reusable design components that make creative work scalable and consistent across multiple platforms. Whether you’re building a website, developing an…