Posts from November 23, 2025

November 23, 2025

  • Understanding SERP Volatility

    Understanding SERP Volatility

    Search results behave like a living ecosystem. They shift, react, evolve, and adjust to new signals every single day. Sometimes these changes are subtle. Other times rankings jump so noticeably that even long established pages move several positions overnight. This dynamic behavior is known as SERP volatility. It reflects how stable or unstable search…